WBD41 10 Common Concerns cover

Most professionals encounter some form of resistance from potential clients in their business development. Handled well these reservations can be overcome and in fact lead the professional to build further rapport with the client and win work.

To overcome resistance and win work, professionals need to select the appropriate strategy for the specific concern.

In our latest Winning Business Digest we have shared 10 common concerns prospective clients…

home-clientsYou probably know the well-known fact that if you give a 10% reduction in the top line fees (revenues) on a matter it has the effect of a 30% hit on your bottom line profit for the job. If you don’t believe us, check it out with your finance team.


Struck by this, and recognising the critical importance of maintaining profitability on assignments, we have developed a half day workshop….