Engaging senior executives (whether of existing clients or new prospects) is often a key route to securing more high-value assignments. Yet building rapport and trust at this level can feel daunting.

In our experience, many professionals worry about how best to influence senior decision-makers. They often express concern that they won’t be seen as credible enough to truly engage at this level. Yet with a few thoughtful adjustments to your approach, it’s entirely possible to impress senior executives and open the door to more meaningful (and commercially valuable) conversations.

A new Digest from The Results Consultancy, 5 ways to win more work from senior executives, provides practical, tried-and-tested ideas to help you do just that.

 

Understand what senior contacts value

Senior executives are typically time-poor, with high expectations and a laser-focus on strategic priorities. To gain their attention and build their interest, you need to show relevance from the outset and demonstrate how you can support their business goals.

This new Digest outlines five practical steps to help you do that – including how to:

• prepare effectively to show insight and commercial understanding
• ask powerful, open questions that unlock meaningful dialogue
• build your confidence by focusing on your strengths
• add value with market intelligence and experience stories
• use AI tools to get up to speed quickly and prepare for spontaneous encounters

Each idea is supported with tips you can apply immediately – making this a valuable resource for professionals wanting to enhance their impact and influence with senior decision-makers.

 

Request your complimentary copy

To receive a complimentary copy of 5 ways to win more work from senior executives, simply contact us at results@winningbusiness.net .

You’ll discover straightforward strategies to help you raise your profile to a senior-level audience, strengthen your client relationships, and win more work.

 

Part of a broader resource to support your business development and client management

This Digest is part of The Results Consultancy’s Winning Business Digest series – a practical set of over 45 concise publications designed to help professionals build stronger client relationships and win more work.

The Digests can be purchased in themed bundles or tailored packages, making them ideal for in-house learning programmes or personal development plans. Explore the full catalogue of Winning Business Digests here.