Client listening strategiesNaturally, all firms are keen to retain and develop their current client relationships. Retention makes sound commercial sense and can significantly reduce the cost of sale of new work streams.

To retain their clients though, firms need to continually find ways to add value to them.  This is largely dependent on how well the firm understands what their clients want and how client contacts feel about the…

blog1Our Winning Business Digest this month looks at five highly valuable opportunities to gather client feedback. They enable firms to view their relationship from the client’s perspective and improve it – identifying areas where they can offer further help and support. Over time these strategies enable firms to deliver a more proactive and commercial approach, generate better perceived added value in the eyes of their clients, and secure that much desired…