Despite the difficult economic climate, the last few years have seen a significant rise in the use of coaching in the professional services, as a tool to improve the performance of professionals. This demonstrates that, even when resources are scarce, firms are gaining real value from this area of learning support.
But what are the key ingredients of success in a BD coaching programme? We think there are 6 ‘must do’s’ that apply to business development coaching in particular and these are shared in our February Winning Business Digest.
This digest has been written by John Timperley and Nicola McGuire
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